In 1977, Roberto Coin founded the company that would bear his name in Vicenza, the City of Gold. In 1996, Roberto Coin started signing the jewels of the ‘Appassionata’ Collection by setting a small ruby on their inside, in a hidden position, allowing direct skin contact with the gem. Considered ‘The King of the Gemstones’ rubies have always been surrounded by a halo of legend according them magic powers, such as the ability to give peace and promote a long life, blessed with health and happiness. Since then this tradition has been perpetuated in all collections, to the extent that it has become the exclusive signature of every Roberto Coin jewel, dedicated as a secret gift of good wishes, a meaning wrapped in legend and lore. A passionate tribute to the joy of life, to beauty and the elegance of femininity.